OAKLEY META / SELECTED CAMPAIGNS
01 / META CONNECT 2025 · ARTEMIS WARD · OAKLEY META VANGUARD
At Meta Connect 2025, I helped Artemis Ward turn live events into same-day content for the Oakley Meta Vanguard launch. I was often briefed on something already happening, or about to happen in a few minutes. I had to come up with a concept, capture it with the gear I had, and get it cut and ready to post that day.
I led, concepted, shot, and edited more than half of the concepts highlighted in the case study. Keeping those parts connected meant I could make quick decisions on location and carry the idea straight through to a finished film.
01 / DIPLO + MARK ZUCKERBERG
Diplo + Mark Zuckerberg
The moment didn’t wait. Neither did the edit.
I had five minutes with Diplo, so I came prepared with ideas I could shoot quickly and edit that day. I also had about ten minutes to film him running with Mark Zuckerberg, shooting from the side of a moving golf cart while another creative director drove.
I shot with the edit in mind and took the footage straight into post, delivering the finished piece the same day.
For these Hellah Sidibe pieces, I used the limited time I had with him to shoot the footage across 3 cameras (DSLR, 90s camcorder and 16mm film) then carried it through the edit as part of the Meta Connect 2025 campaign.
Shot, edited posted in less than 48 hours!!!
Hellah / Mood
Hellah / Strava
Ryan, the agency account manager, was also a crucial person on the ground. He helped make last-minute asks happen and get me into places where I had an opportunity to get the shot.
Katia, on the agency creative side, kept fast POV content moving in the spaces between my more involved edits, which could take a day to produce. That rhythm helped the team keep telling the story while I worked on the heavier pieces.
02 / MUSE
Cycling
Running